LANAHN Brand Refresh Proposal

Los Angeles Chapter - National Association of Hispanic Nurses

I’d love to support LANAHN through my service offerings tailored to your needs. Whether you’re looking to refresh your website, update your logo, or capture professional photography to showcase the value and impact your association delivers.

What are the current obstacles?

  1. Outdated Website Design: The current site fails to effectively showcase the impactful work LANAHN does for Hispanic nurses and the community.

  2. Poor User Experience: The existing website provides an inefficient and frustrating experience for users, limiting engagement.

  3. Missing Website Maintenance: Currently lacking a dedicated specialist to update the website and keep long term maintenance going.

  4. Outdated Logo: The current logo doesn’t represent LA and the community to it’s fullest.

How will we hurdle these obstacles?

  1. Streamlined Navigation: Pages will be organized intuitively, improving user access to key information across the website.

  2. Expanded Resources: Comprehensive, clear resources that will be available for both nurses and the community in need.

  3. Professional Photography: High-quality headshots for the website.

  4. WIX Hosting: The current technical set up will remain the same to keep it easy and efficient.

  5. Recurring Website Maintenance: Providing ongoing quarterly services to upkeep and maintain the website content.

  6. Logo Update: A refreshed, clean, logo that reflects the LA nursing community, similar to other chapters like Phoenix and Houston.

Brand Deliverables

  1. Full Website Layout: A clean, straight forward, organized website showcasing essential resources, events, gallery, about, and contact sections, built on a scalable foundation for future growth.

  2. Photography: Professional headshots, 2 images per person.

  3. Website Maintenance: Ongoing support for quarterly website content updates and website hosting health.

  4. Brand Refresh: A modernized logo with a regional focus, along with consistent branding across materials like letterhead, business cards, and outreach brochures, reflecting the community's identity.

Project Milestones

  • 1. Project Proposal & Contract

    Week 1

    This proposal is based upon our Discovery Call meeting and how I can best help. Once the proposal has been agreed upon, a simple, clear contract will be sent to be signed.

    Payment 1 of 2 - 50% due upon signage

  • 2. Website Structure

    Week 2-3

    This serves as the foundation of the website, understanding all of the content and layouts. We'll meet on structure before development begins.

  • 3. Website Dev

    Week 3-5

    This will serve as the main chunk of time to develop the new website based upon the structure steps.

  • 4. Testing & Revisions

    Week 5-7

    We'll test all aspects of the website, any feedback provided for changes to be made. Comb through the website looking at every link, form, button, detail that could be wrong. Any last changes, this will be it.

  • 5. Project Launch + Final Payment

    Week 8

    The exciting final day when the website is live and launched!

    Payment 2 of 2 - 50% due

  • 6. Future Website Maintenance

    Begins After Website

    Monthly continuation of website health, and content updates. Terms outlined in package details.

  • Logo Refresh

    Revisit at a later date

    The refresh will start here, I'll go back and take your current logo with the palm trees, and create new concepts while retaining the original message.

Client Responsibilities

Approvals

Having swift feedback and approvals on visuals and milestones will help keep us on track for completion.

Content Supply

Ensuring we have the proper content ready ahead of time will reduce need to go back and redo work. Let’s have text, images and anything else needed.

Communication

Keeping open communication will again allow us to work together as a team to push through projects. Video calls, and being available for meetings will keep us on track.

Project Packages

(Revisit) Logo Redesign

Rate: $1,250

Deliverables:

  • New Main Logo + Secondary

  • Brand Applications

  • Brand Identity Guide

Applications:

  • Business Cards

  • Letterhead

  • Brochures

Website Redesign

Rate: $2,250

Deliverables:

  • 10-20 Page Website

  • Mobile & Desktop Layouts

  • Technical Set Up Hosting/Domains

Headshots

Rate: $1,000

Deliverables:

  • 2-Hour Photoshoot

  • Executive Board Professional Headshots with 2 edited images per person

  • Digital Images

  • OCNAHN Headshot Examples

Website Maintenance

Bronze Plan

Original Rate: $199/quarterly
New Rate: $99/quarterly

Content Updates:

  • One time per quarter content adjustment (includes updates to existing pages, image changes, and resource updates)

  • Additional content updates outside of the one time will be an additional $50 per batch update

Search Engine Optimization (SEO) Audit & Updates

  • No SEO Updates included

Website Health & Support:

  • Domain Management

  • Broken Error Fixes

  • Security Checks

  • 48-hour response time for non-urgent issues

  • Quarterly traffic analytic report based on clicks, location, and trends

Silver Plan

Original Rate: $299/quarterly New Rate: $199/quarterly

Content Updates:

  • Three times per quarter content adjustment (includes updates to existing pages, image changes, and resource updates)

  • Additional content updates outside of the one time will be an additional $50 per batch update

Search Engine Optimization (SEO) Audit & Updates

  • 1 SEO Audit and Update per quarter

  • Search Rank on Google

  • Alt Text for Screen Readers for Visually Impaired Persons

Website Health & Support:

  • Domain Management

  • Broken Error Fixes

  • Security Checks

  • 24-hour response time for non-urgent issues

  • Quarterly traffic analytic report based on clicks, location, and trends

Project Quoting

Here’s a breakdown of the cost of deliverables laid out and the payment structure

Logo Revamp

$1,250

Website Design

$2,250

Headshots

$1,000

Total Package

$3,250

Down payment due at contract signage

50%

Payment Due at launch

50%

Previous Web Design Work

Next Steps

  1. Internal team discussion to decide on final service(s) to move forward with.

  2. Once decided upon, email Steven with your decision.

  3. Then, Steven will create a contract with terms for team review & send first invoice payment.

  4. Project Begins!

Communication Commitments

You can contact me anytime for project questions.

Thank you for your consideration in working with me