OCNAHN
Web Proposal

Orange County Chapter - National Association of Hispanic Nurses

I’d love to support OCNAHN by offering à la carte services tailored to your needs. Whether you’re looking to refresh your website, update your logo, or capture professional photography to showcase the value and impact your association delivers.

Each service will help amplify your impact and strengthen your connection with the community. I’m excited about the possibility of collaborating to bring your vision to life in a way that reflects your mission!

What are the current obstacles?

  1. Outdated Website Design: The current site fails to effectively showcase the impactful work OCNAHN does for Hispanic nurses and the community.

  2. Hidden Membership Features: Important membership applications and key navigation elements are difficult to access.

  3. Poor User Experience: The existing website provides an inefficient and frustrating experience for users, limiting engagement.

  4. Missing Website Maintenance: Currently lacking a dedicated specialist to update the website and keep long term maintenance going.

  5. Logo Too Narrow: The current logo is too specific to Orange County using orange iconography when there is a wider region being expanded into, i.e. Inland Empire.

How will we hurdle these obstacles?

  1. Streamlined Navigation: Pages will be organized intuitively, improving user access to key information across the website.

  2. Expanded Resources: Comprehensive, clear resources that will be available for both nurses and the community in need.

  3. Bilingual Accessibility: All content will be provided in both English and Spanish to enhance inclusivity across the community.

  4. Content Expansion: A new blog and newsletter section will be added to share events and community updates.

  5. Professional Photography: High-quality headshots and event imagery for the website.

  6. Squarespace Hosting: The current technical set up will remain the same to keep it easy and efficient.

  7. Long-Term Website Maintenance: Providing monthly services to upkeep and maintain the website content.

  8. Logo Update: A refreshed logo that reflects the Orange County nursing community and the wider region at whole, similar to other chapters like Phoenix and Houston.

Brand Deliverables

  1. 12-Page Website: A clear, organized website showcasing essential resources, events, gallery, about, and contact sections, built on a scalable foundation for future growth.

  2. Photography: Professional headshots and event photos.

  3. Website Maintenance: Training a group on updating content, and providing standard operating procedures.

  4. Branded Merchandise: 2 T-Shirt designs, and 2 sticker design

  5. Brand Refresh: A modernized logo with a regional focus, along with consistent branding across materials like letterhead, business cards, and outreach brochures, reflecting the community's identity.

Project Milestones

  • 1. Project Proposal & Contract

    Week 1

    This proposal is based upon our Discovery Call meeting and how I can best help. Once the proposal has been agreed upon, a simple, clear contract will be sent to be signed.

    Payment 1 of 2 - 50% due upon signage

  • 2. Website Structure

    Week 2-3

    This serves as the foundation of the website, understanding all of the content and layouts. We'll meet on structure before development begins.

  • 3. Website Dev

    Week 3-6

    This will serve as the main chunk of time to develop the new website based upon the structure steps.

  • 4. Testing & Revisions

    Week 7-8

    We'll test all aspects of the website, any feedback provided for changes to be made. Comb through the website looking at every link, form, button, detail that could be wrong. Any last changes, this will be it.

  • 5. Project Launch + Final Payment

    Week 9

    The exciting final day when the website is live and launched!

    Payment 2 of 2 - 50% due

  • Branded Merchandise

    After Website

    2 T-Shirt designs and 2 sticker designs inspired by “For My Homegirls” text based style.

  • Future Website Maintenance

    Begins After Website

    Monthly continuation of website health, and content updates. Terms outlined in package details.

  • Logo Refresh

    Revisit in New Year

    The refresh will start here, I'll go back and take your current logo with the tower, and create new concepts while retaining the original message.

Client Responsibilities

Approvals

Having swift feedback and approvals on visuals and milestones will help keep us on track for completion.

Content Supply

Ensuring we have the proper content ready ahead of time will reduce need to go back and redo work. Let’s have text, images and anything else needed.

Communication

Keeping open communication will again allow us to work together as a team to push through projects. Video calls, and being available for meetings will keep us on track.

Project Package Tiers

Website ReDesign

Discounted Rate: $1,000
Standard Price: $2,000

Deliverables:

  • 12-15 Page Website

  • Mobile & Desktop Layouts

  • Blog Page Set Up

  • English & Spanish Feature

  • Technical Set Up Hosting/Domains

Event Photos+

Discounted Rate: $500
Standard Price: $1,000

Deliverables:

  • 3-Hour December Event Photoshoot

  • Executive Board Professional Headshots with 2 edited images per person

  • Digital Images

Branded Merch

Discounted Rate: $400
Standard Price: $800

Deliverables:

  • 2 T-Shirt Designs based upon “For My Homegirls” style of apparel

  • 2 Sticker Designs

Logo Revamp

Discounted Rate: $625
Standard Price: $1,250

Deliverables:

  • New Main Logo + Various Uses

  • Brand Applications

  • Brand Identity Guide

Applications:

  • Business Cards

  • Letterhead

  • Brochures

Circle Back

Monthly Website Maintenance

Minimal Plan

Standard Price: $99/month

Content Updates:

  • No blog posts included

  • Up to 2 content adjustments per month (including updates to existing pages, image changes, and resource updates)

Website Health:

  • General Maintenance & Security Updates

  • As Needed Training & Standard Operating Procedures

Support:

  • 48-hour response time for non-urgent issues

  • Monthly traffic analytic report

Basic Plan

Standard Price: $299/month

Content Updates:

  • Up to 2 blog posts per month

  • Up to 4 content adjustments per month (including updates to existing pages, image changes, and resource updates)

SEO Audit & Updates

  • 1 basic SEO audit and update

Website Health:

  • General Maintenance & Security Updates

  • As Needed Training & Standard Operating Procedures

Support:

  • 24-hour response time for non-urgent issues

  • Monthly traffic & blog performance analytic reports

Premium Plan

Standard Price: $499/month

Content Updates:

  • Up to 4 blog posts per month

  • Up to 6 content adjustments per month (including updates to existing pages, image changes, and resource updates)

SEO Audit & Updates

  • 2 advanced SEO audits and updates

Website Health:

  • General Maintenance & Security Updates

  • As Needed Training & Standard Operating Procedures

Support:

  • 12-hour response time for non-urgent issues

  • Monthly traffic & blog performance analytic reports

Project Quoting

Here’s a breakdown of the cost of deliverables laid out and the payment structure

Logo Revamp

$1,250

Website Design

$2,000

Photography Event + Headshots

$1,000

Branded Merch

$800

Sub Total (without Logo)

$3,800

Family Discount

50% Off

Total Package (without logo)

$1,900

Down payment due at contract signage

50%

Payment Due at launch

50%

Previous Web Design Work

Next Steps

  1. Internal team discussion to decide on final service(s) to move forward with.

  2. Once decided upon, email Steven with your decision.

  3. Then, Steven will create a contract with terms for team review & send first invoice payment.

  4. Project Begins!

Communication Commitments

You can contact me anytime for project questions. I’ll email weekly reports every Friday with status updates.

Thank you for your time